John A. Goodman, a renowned consultant in the field of customer satisfaction, presents best practices for placing the customer at the heart of the organization in the age of the digital revolution. All the data collected throughout the customer journey provides a better understanding of the reasons for loyalty.
Customer Experience 3.0
—
John A. Goodman, Amacom
Common stocks and common profits
—
Philip A. Fisher, Wiley
Philip Fisher began his career as a financial analyst in 1928 and is recognized as one of the pioneers of modern investment theory. Published over 60 years ago, this book remains an essential part of financial literature.
Antifragile
—
Nassim Nicholas Taleb, Les belles lettres
Nassim Nicholas Taleb a writer, former trader, statistician, and philosopher of the sciences of chance, teaches us how to overcome the cataclysms of our time – Black Swans – by transforming them into blessings.
Customer Culture, the Ultimate Differentiation Between Companies
—
Serge Rouvière, Maxima
Success in one’s core business is crucial today, but it is no longer sufficient. To establish strong differentiation, customer experience and the relevance of the service offering remain fundamental strategic assets.
Relational Marketing: Making Satisfaction, Loyalty, Complaint Policies Profitable
—
Daniel Ray & William Sabadie, Dunod
How do you define a clear customer strategy tailored to your company’s specific situation? How do you motivate your teams to focus on customer relations? What tools should be implemented to measure and increase the ROI of these policies? Bridging the gap between theory and practice, this book identifies key success factors for a profitable relationship marketing approach.
The Hydrogen Economy
—
Jeremy Rifkin
In this book, American sociologist Jeremy Rifkin reminds us that the depletion of oil resources is inevitable. He advocates a transition to renewable energies, particularly hydrogen, while emphasizing the centrality of human activity and economic development in energy and geopolitical issues.
The Sages
—
Charles R. Morris
Charles R. Morris, an expert in markets and finance, meticulously analyses the experience of 3 leading figures in the world of finance – Warren Buffet, George Soros and Paul Volcker – to impact lessons on wise and consistent investment.
The Unusual Billionaires
—
Saurabh Mukherjea, Vinod Rai
Among 5,000 listed companies, Saurabh Makherjea analyses 7 exceptional companies with remarkable results created by billionaires and explains how to identify these unique business models.
Misbehaving
—
Richard H. Thaler
Richard H. Thaler, the behavioural economist awarded the Nobel Prize in Economics in 2017, offers an irreverent and enlightening exploration of how human weaknesses play a significant role in shaping the economy.